framework: in order to make an idea sticky, it has to be simple, unexpected, concrete, credible, emotional, and tell a story.
GREATEST SALES DECK ANDY RASKIN HOW TO
A solid book that teaches you how to better communicate ideas, on the basic of the S.U.C.C.E.S. You can even mention their hobbies or favorite foods for instance (yes, really) in order to appear human. Talk about what they like, what they don’t. Emphasize on the stories of your team members. And of course, help your customers feel connected to you. So how do you apply that when it comes to talking about YOU…. We like those who are similar to us, give us complements, and cooperate with us toward common goals. The “expectations” (what happens AFTER Airbnb arrives in the market):Īccording to psychology professor Robert Cialdini, we prefer to say yes to those we know and like.
The “cold reality” (what the market was offering BEFORE Airbnb came in): If you take a close look at Airbnb’s first pitch deck , there’s clearly a conflict between what the market is offering (standard hotels that leave you disconnected from the local culture) and what people are willing to do (book a room through a local host, become one, find cheaper, authentic accommodations). Resolution: policies that should be in place + how people in other areas are mitigating the effects of climate change on local resources. Protagonist : climate change / tiny farmers providing food to restaurantsĬonflict : how climate change affects the growing season” Imagine if you could…how your life would be if you could… It doesn’t have to be that way/there’s a solution…ĭream: your solution. Problem: current situation faced by your audience. Technique #1: Use These Frames To Sell Stories The character solves the main problem/conflict or someone (aka you, the company) solves it for him or her. What are your target customers struggling with? You must understand their exact hopes and pains. In order to present a good narrative, you should develop the problem and the characters who are bound up in it. In the case of a sales presentation, characters could be clients you’ve worked with, and the conflict could be between what your clients couldn’t do before using your product… and what they can do now. The conflict is here to let your audience know why they should care about the characters in your story. Conflict is basically our expectation vs. To craft a good story, for talking about your company or your products, you need three basic elements: They also help us learn and connect us with strangers. As a result, effective stories capture and hold our attention. Stories create “sticky” memories by attaching emotions to things that happen.
I’ve done presentations at every scale, and know exactly what you can focus on to get the best results possible with your limited amount of time.Īnd that knowledge is all wrapped up in this presentation template. I’ve been making presentations for over 10 years. In a fraction of the time it takes others. Yes, beautiful, clean, and clear slides can help you get your message across and make an amazing impression.Īnd that’s why I’ve created PPTPACK, a premium slide template that includes fully editable slides, graphics, and illustrations you can customize to build gorgeous presentations. Whether that’s winning new clients, convincing investors, or persuading your boss to approve your strategic plan. Memorables presentations can unlock opportunities. If you’re reading this, you already know something many people don’t: Planning for your next fundraising roundHiring a team.Maybe you’re a business professional, a sales rep, or an early-stage founder… And the truth is, you probably don’t have the time to improve your presentation design skills. How long should your sales deck be? How do you structure/prepare/design/end a presentation? Here are the most common questions business professionals are asking themselves, answered. I recommend you to start with the infographic, and then move on to this part. These are meeting-room tested techniques, action steps and (real world) examples you can swipe in your own presentations. When you have no time, no budget and no special design talent. In this infographic, you’ll learn the 7 ingredients you need to plan and structure the perfect sales presentation, from start to finish. The Anatomy of a Perfect Sales Presentation. Start here, it’ll only take you 20 seconds to read (Yes, I counted).
If there’s one thing you should takeaway from this article, it’s this one. Here are the different sections that will be covered in the article:
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